Sunlight soap advertisement, WW1
Wall Art and Photo Gifts from Mary Evans Picture Library
Sunlight soap advertisement, WW1
The CLEANEST fighter in the World - the British Tommy. Great War advertisement for Sunlight Soap manufactured by Lever Brothers. The advertising copy equates the bodily cleanliness of British fighters with their innate instinct for chivalry and a fair fight. Date: 1915
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14414790
© Mary Evans Picture Library
Advertisements Adverts Brothers Clean Cleanliness Jan17 Lever Patriotic Soap Tommies Tommy Washing
EDITORS COMMENTS
This evocative photograph from 1915 showcases a Sunlight Soap advertisement that pays tribute to the British soldiers, affectionately known as "Tommies," who fought valiantly during the First World War (WW1). The Great War had brought about an unprecedented need for soldiers to maintain their personal hygiene, not just for their own health but also to prevent the spread of diseases in the crowded trenches. The advertisement, manufactured by Lever Brothers, highlights the connection between the cleanliness of British fighters and their innate chivalry and fairness in battle. The tagline "The CLEANEST fighter in the World" proudly proclaims the importance of cleanliness on the battlefield, emphasizing that a soldier who takes care of his body is not only healthier but also a more effective and honorable fighter. The image of a well-groomed British soldier, standing tall and proud, with a bar of Sunlight Soap in hand, symbolizes the patriotic spirit and unwavering determination of the British Army during this pivotal time in history. The advertisement served as a reminder to soldiers that even in the midst of war, maintaining cleanliness was essential for their well-being and the success of their mission. The Sunlight Soap advertisement is a poignant representation of the unique blend of grit, determination, and personal care that characterized the British Tommy during the First World War. This photograph, with its powerful message and historical significance, stands as a testament to the enduring spirit of the soldiers who fought in the Great War and the importance of cleanliness in their daily lives.
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.