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Advert for Festival of Britain constructional engineers
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Advert for Festival of Britain constructional engineers
Advertisement for constructional engineers, Horseley Bridge and Thomas Piggott Ltd and Carter-Horseley (Engineers) Ltd, who built some of the structures for the Festival of Britain exhibition on Londons South Bank.
1951
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1951 Aluminium Bank Carter Conical Discovery Dome Engineering Engineers Extension Festival Girders Piggott Roofing Shot Structures Constructional Lamella
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EDITORS COMMENTS
Step into the Future: A Glance Back at the Festival of Britain's Engineering Marvels This evocative advertisement from the Illustrated London News showcases the collaboration between Horseley Bridge and Thomas Piggott Ltd and Carter-Horseley (Engineers) Ltd, two pioneering constructional engineering firms, in building some of the most iconic structures for the 1951 Festival of Britain exhibition on London's South Bank. The image, captured in the vibrant atmosphere of the festival, features the entrance to the exhibition, with its distinctive conical dome and aluminium extension, framed by the iconic Horseley Bridge. The advertisement invites visitors to "Discover the Wonders of Engineering" and promises a journey into the future with the slogan "Extension, not Renovation." The structures, built primarily of steel and aluminium, showcase the innovative use of lamella roofing and girders, which were the latest advancements in construction technology during the 1950s. The advertisement highlights the companies' expertise in bridgework and constructional engineering, with a focus on their collaboration on the Festival of Britain project. The Festival of Britain, held in 1951, was a national celebration of post-war British culture, art, and science. The exhibition showcased the best of British design and innovation, and the structures built by Horseley Bridge and Thomas Piggott Ltd and Carter-Horseley (Engineers) Ltd were a testament to the country's engineering prowess and optimism for the future. This advertisement, a snapshot of the past, serves as a reminder of the ingenuity and creativity of the constructional engineers who built the structures that shaped the Festival of Britain and left a lasting impact on London's South Bank.
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