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Garratt & Atkinson advert, 1907. Artist: Garratt & Atkinson
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Garratt & Atkinson advert, 1907. Artist: Garratt & Atkinson
Garratt & Atkinson advert, 1907. From The British Printer Vol. XX. [Raithby, Lawrence & Co. Ltd, London and Leicester, 1907]
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Media ID 14987394
© The Print Collector
Advert Advertisement Assistance Assisting Atkinson Border British Printer Capital Letter English Text Garratt Garratt Atkinson Journal Lawrence Co Magnifying Glass Publishing Raithby Raithby Lawrence Raithby Lawrence Co Skill Western Script
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EDITORS COMMENTS
This print takes us back to the year 1907, immersing us in the world of advertising and artistry. The Garratt & Atkinson advert, beautifully crafted by the artist duo themselves, showcases their exceptional skill and creativity. In this image, we see a group of individuals engrossed in the advertisement. A man and a woman stand side by side, both captivated by what they are reading. The man holds a magnifying glass up to his eye as he carefully examines every detail of the decorative text. Meanwhile, the lady assists him with her keen interest in deciphering its meaning. The concept behind this advert is brought to life through an intricate border design that frames the central message. With elegant lettering and an art nouveau touch, it exudes sophistication typical of early 20th-century aesthetics. Published in The British Printer Vol. XX by Raithby, Lawrence & Co. , Ltd. , London and Leicester; this engraving captures not only a moment in time but also represents Western script at its finest. As we gaze upon this historical piece from our present-day vantage point, we can appreciate how far printing techniques have evolved since then while still acknowledging the timeless beauty that lies within these vintage advertisements.
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