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Incandescenza company, 1895. Artist: Mataloni, Giovanni (1869-1944)
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Incandescenza company, 1895. Artist: Mataloni, Giovanni (1869-1944)
Incandescenza company, 1895. From a private collection
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Media ID 19045413
© Fine Art Images/Heritage Images
Communication Design Fin De Siecle Gas Lighting Gaslight Jugendstil Marketing Modern Style Modernisme Promotion Reformstil Stil Modern Stile Liberty Wiener Secession Colour Lithograph Graphic Design Poster And Graphic Design
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This print showcases the iconic Incandescenza company in 1895, a true masterpiece by the talented artist Giovanni Mataloni. The image, part of a private collection, transports us back to an era where advertising and art merged seamlessly. In this stunning colour lithograph, we witness the beauty of art nouveau and its influence on communication design. The intricate details and vibrant colors capture our attention immediately. It is evident that Mataloni's graphic design skills were unparalleled as he effortlessly combines elements of modern style with Jugendstil. The focal point of the print is gaslight - a symbol of innovation during that time period. Gas lighting was revolutionizing cities across Italy and beyond, thanks to advancements like the Welsbach mantle depicted here. This poster serves as both marketing material for Incandescenza and a celebration of this technological marvel. As we admire this piece, it becomes clear that Mataloni's work transcends mere promotion; it represents an entire movement known as Stile Liberty or Wiener Secession. His contribution to reformstil cannot be understated. This print encapsulates the essence of fin de siècle aesthetics while also serving as a testament to Mataloni's artistic brilliance. Its presence in a private collection speaks volumes about its historical significance and enduring appeal.
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